O efeito do tipo de mulher na categorização social inicial e na atribuição de características estereotípicas

The Effect of Woman’s Type on Initial Social Categorization and the Attribution of Stereotypical Characteristics

Anna Souza , Gabriela Gonçalves , Alexandra Gomes , Joana Santos , Cátia Sousa , Jean-Christophe Giger

Suma Psicológica, (2022), 29(1), pp. 1-10.

Recebido em 21 de julho de 2021
Aceito em 30 de novembro de 2021

https://doi.org/10.14349/sumapsi.2022.v29.n1.1

Resumo

Introdução: Os estereótipos de género dizem respeito a crenças partilhadas sobre os atributos físicos, psicológicos e comportamentais de homens e mulheres. De acordo com a literatura, observa-se alguma variabilidade nos estereótipos para a categoria mulher, em função de serem associadas a uma de três subcategorias: mulher tradicional, mulher independente e mulher sexy. Este estudo pretendeu observar os estereótipos predominantes e diferenciadores de cada tipo de mulher e a formação de impressões numa amostra portuguesa. Método: Os participantes (N = 78), distribuídos em 6 condições de acordo com o design experimental 3 (tipo de mulher: tradicional, independente vs. sexy) x 2 (sexo do participante: homem vs. mulher), deveriam, com base numa descrição prévia, indicar a área profissional, aparência física e modo de vestir da mulher alvo e formar uma impressão em termos dos atributos calorosa e competente. Resultados: Os resultados indicam maiores avaliações de calor para a mulher tradicional, pouca variabilidade nas avaliações de competência e as respostas obtidas através da análise semântica conferem diferentes imagens para os três subgrupos de mulher. Conclusões: Os resultados confirmam parcialmente as hipóteses e são discutidos com base nas implicações para a literatura dos estereótipos de género.


Palavras-chave:
Papéis de género, perceção social, estereótipos de género, subtipos de mulher, calor, competência

Abstract

Introduction: Gender stereotypes are beliefs about the physical, psychological, and behavioral attributes of men and women. According to the literature, there is some variability in stereotypes for the woman category, as they are associated with one of three subcategories: traditional woman, independent woman, and sexy woman. This study aimed to observe the predominant and differentiating stereotypes of each type of woman and the formation of impressions in a Portuguese sample. Method: Participants (N = 78), distributed in 6 conditions according to the experimental design 3 (woman type: traditional, independent vs. sexy) x 2 (participant’s gender: male vs. female), should base on a previous description indicate the professional field, physical appearance and dress of the target woman and form an impression in terms of warm and competent attributes. Results: The results indicate higher warmth ratings for traditional women, little variability in competency ratings, and the responses obtained through semantic analysis provide different images for the three subgroups of women. Conclusions: The results partially confirm the hypotheses and are discussed based on the implications for the gender stereotypes` literature.


Keywords:
Gender roles, social perception, gender stereotypes, woman subtypes, warmth, competence

Artículo Completo
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